Developing Your Product or Service: Key Steps
Learn the foundational steps involved in turning a business idea into a defined product or service. Explore customer needs, product and service development, pricing considerations, and practical preparation for bringing your offering to market.
Come with an idea. Leave with greater clarity on how to develop it.
- 2 Hours
- Small-Group Workshop
- In-Person / Virtual
What You'll Learn
Explore the essential decisions involved in developing a product or service, from identifying customer needs to preparing an offering for the market.
Define Your Product or Service
Identify the purpose, features, benefits, and customer needs your offering is designed to address.
Evaluate Costs & Pricing
Explore development expenses, delivery requirements, pricing considerations, and the financial factors involved in offering your product or service.
Prepare for the Market
Understand basic testing, customer feedback, fulfillment or service delivery, and the steps involved in introducing your offering.
What You'll Walk Away With
Leave with practical resources to organize your ideas, evaluate development considerations, and identify the next steps for preparing your product or service.
Product or Service Outline
Define your offering, intended customers, key features, and benefits.
Cost & Pricing Worksheet
Identify development costs, delivery expenses, and basic pricing considerations.
Customer Feedback Guide
Prepare questions to evaluate customer needs, interest, and opportunities for improvement.
Development Checklist
Organize the essential steps involved in testing, preparing, and introducing your offering.
Entrepreneurs, aspiring business owners, creators, and professionals who are developing a new product or service, refining an existing offering, or exploring how to turn an idea into something customers can purchase.
This Workshop Is For
Workshop Agenda (2 Hours)
Define the Offering
Identify customer needs, outline your product or service, and examine its purpose and value.
Evaluate Development & Pricing
Review resources, production or delivery requirements, costs, and pricing considerations.
Prepare for Market
Explore testing, feedback, operational readiness, and initial launch considerations.
A Good Idea Needs a Clear Path to Market.
Developing a product or service involves more than deciding what to sell. Customer needs, development costs, delivery requirements, pricing, and market readiness all contribute to how an offering is developed and introduced.
This workshop provides a practical introduction to evaluating those decisions and organizing the steps involved in moving from an idea toward a market-ready offering.
Understand the Customer
Get clarification on topics that matter to your business journey.
Plan the Delivery
Consider the resources, processes, and costs required to provide your offering.
Evaluate Market Readiness
Use feedback and practical considerations to inform development decisions.
Frequently Asked Questions
Do I need to have a product or service idea before attending?
No. This workshop is useful for participants exploring business ideas as well as those who have already identified a product or service they want to develop.
Will we discuss both physical products and services?
Yes. The workshop introduces considerations relevant to both, including customer needs, development requirements, pricing, and delivery.
Will I determine my final selling price during the workshop?
You’ll explore foundational pricing concepts and cost considerations. Final pricing decisions may require additional research, calculations, and market evaluation.
Will I leave with a finished product or launch plan?
No. This introductory workshop provides foundational knowledge and practical resources to help you organize your development decisions and identify next steps.
Can I attend if I already sell products or services?
Yes. Existing business owners can use the workshop to review their current offerings, evaluate development considerations, and identify opportunities for refinement.
Save Your Spot
Registration for this workshop will be available soon. Join the list to be notified when it opens.