Marketing Your Business: Where to Begin
Learn the fundamentals of marketing your business, from identifying your ideal customers and communicating your value to choosing marketing channels and planning promotional activities. Explore practical ways to organize your marketing efforts around your business goals.
Come with questions. Leave with a clearer understanding of how to market your business.
- 2 Hours
- Small-Group Workshop
- In-Person / Virtual
What You'll Learn
Understand the foundational decisions involved in marketing your business and how to develop a more organized approach to reaching customers.
Understand Your Market & Customers
Identify your target audience, examine customer needs, and understand how your products or services fit within the market.
Develop Your Marketing Message
Define what makes your business valuable, communicate your offerings clearly, and introduce consistent messaging across marketing materials.
Choose Channels & Plan Activities
Explore marketing channels, basic promotional strategies, and ways to measure results against your business objectives.
What You'll Walk Away With
Leave with practical tools to organize your marketing decisions, identify priorities, and begin developing a plan that supports your business goals.
Customer Profile Outline
Document who you want to reach, what they need, and how your business serves them.
Marketing Message Framework
Organize your business value, key messages, and customer communication.
Marketing Channel Guide
Compare common marketing channels and identify which ones align with your audience and resources.
Marketing Action Checklist
Outline initial activities, priorities, and performance measures for your marketing efforts.
Entrepreneurs, new business owners, and professionals who want to understand marketing fundamentals, evaluate promotional opportunities, and establish a more structured approach to reaching customers.
This Workshop Is For
Workshop Agenda (2 Hours)
Know Your Market
Explore target audiences, customer needs, market positioning, and the purpose of marketing.
Build Your Marketing Foundation
Review business messaging, marketing channels, and the relationship between customer experience and promotion.
Plan & Measure Your Efforts
Identify marketing priorities, outline initial activities, and explore basic performance indicators.
Marketing Begins With Understanding Your Business.
Marketing involves more than advertising, posting content, or maintaining a social media presence. It requires understanding who you serve, communicating what your business offers, and selecting activities that support defined objectives.
This workshop introduces the foundational decisions that connect business goals, customer needs, marketing activities, and measurable outcomes.
Know Your Audience
Connect your offerings to the customers you intend to serve.
Communicate Your Value
Develop clear messages across relevant marketing channels.
Evaluate Your Results
Use meaningful performance indicators to inform future marketing decisions.
Frequently Asked Questions
Do I need marketing experience?
No. This introductory workshop covers foundational marketing concepts and practical considerations for business owners.
Is this workshop only about social media marketing?
No. We’ll explore marketing more broadly, including customer identification, business messaging, promotional channels, and planning.
Will I create a complete marketing strategy?
This workshop introduces the foundational elements of marketing and provides tools for organizing your initial decisions. Developing and executing a comprehensive strategy requires additional research and planning.
Is this workshop useful if my business is already operating?
Yes. Existing business owners can use the concepts to review their current marketing activities, clarify priorities, and identify areas for further development.
Save Your Spot
Registration for this workshop will be available soon. Join the list to be notified when it opens.