Before You Pay for a Website
Not every business needs the same website—or a website at all. Before investing, understand what your business needs, how customers will use it, and which features are worth paying for.
Learn how to evaluate your options, prepare for a website project, and recognize the questions that should be answered before committing.
Know what you’re paying for. Understand why you need it.
- 2 Hours
- Small-Group Workshop
- In-Person / Virtual
What You'll Learn
A practical overview of the key steps to move from a business idea to a running operation, with guidance you can apply to your own business or future plans.
Evaluate Your Website Needs
Determine whether your business needs a website, what purpose it should serve, and whether another solution may be more practical.
Map the Customer Experience
Identify how customers will find your business, access information, make inquiries, book services, or purchase products.
Prepare Before You Pay
Identify the content, functionality, ownership questions, and ongoing costs to address before hiring a developer or choosing a platform.
What You'll Walk Away With
Leave knowing what to prioritize, prepare, and confirm before investing in a website.
Clear Website Priorities
Identify the website features and functionality that best support your business goals.
A Customer Journey Outline
Understand how customers should move from discovering your business to contacting, booking, or buying.
A Website Preparation Checklist
Identify the content and decisions to prepare before approaching a developer.
Better Buying Questions
Learn what to ask about pricing, ownership, access, maintenance, and hidden costs before committing.
Entrepreneurs preparing to launch, business owners planning their first website, and professionals considering a redesign who want to make informed decisions about their website investment.
This Workshop Is For
Workshop Agenda (2 Hours)
Determine What You Actually Need
Evaluate your business goals, customer needs, and whether a website—or a simpler solution—is the right investment.
Plan the Customer Experience
Identify the pages, features, and customer actions your website needs to support, from inquiries to bookings and purchases.
Know Before You Pay
Review platform options, project costs, ownership, hosting, maintenance, and the questions to ask before committing.
Including 30 minutes for questions and discussion.
Plan With Purpose. Invest With Confidence.
Every website decision should connect to what your business offers, how it operates, and how customers engage with it. Understanding these connections helps you choose the right features, communicate your expectations, and plan for long-term use.
This workshop brings business strategy and website planning together through practical examples, guided discussion, and clear considerations you can apply to your next steps.
Ask Questions
Explore website features, costs, ownership, and responsibilities with greater clarity.
Real-World Examples
See how different business goals and customer needs shape website decisions.
Practical Next Steps
Identify what to prepare, compare, and confirm before moving forward with your website investment.
Frequently Asked Questions
Do I need technical experience?
No. This workshop focuses on business decisions, website planning, and understanding your options. No coding or website-building experience is required.
What should I bring to the workshop?
Bring a notebook or device for taking notes, along with any questions about your business or website plans. If you already have a website, have its address available for reference.
Will we build a website during the workshop?
No. This is a planning and decision-making workshop, not a website development session. You’ll learn how to evaluate your needs and prepare before investing.
Is this useful if I already have a website?
Yes. If you’re considering a redesign, adding functionality, or changing providers, this workshop can help you evaluate your options before spending more money.
Save Your Spot
Registration for this workshop will be available soon. Join the list to be notified when it opens.